IN CONVERSATION WITH FOUNDER VARSHA TALSANIA
- Tell us a little about yourself & your team and your previous working experience?
I, Varsha Talsania, the founder of Wrap Love Repeat, specialise in gifting and all sorts of packaging. The brand name says it all ” Wrap Love Repeat”, we WRAP it, you LOVE it and we REPEAT it for you. It’s all about enhancing the gift. We specialize in gifting and packaging for all occasions like baby announcements, baby showers, weddings, house warming, etc. When a gift is packaged well, one always tends to feel that the gift is worth more than what it was paid for. Giving a personal touch to each gift is what makes it more exclusive. We have also expanded into sourcing gifting products, thus making ‘Wrap Love Repeat’ a one stop destination for all your occasions and needs.
My journey began in October 2014, when I packed a few Diwali hampers for Mr. Ayushmann Khurana, a renowned Bollywood actor wherein all the hampers were then sent out to an esteemed bunch of people in the industry like the Bachchan’s, the Kapoor’s, Karan Johar, Parineeti Chopra and so on. This was the biggest boost and appreciation that I received and since then there has been no looking back. I love what I do and most importantly I love to create something new every day whether it’s potlis, boxes, hampers, trays, etc. And that is what makes me happy. The brand has also been featured in Haute Brides & Bridegrooms and The Vogue Wedding Book, September 2015 issue.
It’s been 6 years into the packaging and I thoroughly enjoy what I do. My list of clients includes Kalpataru Builders, Kala Niketan Sarees, Red Chillies, Kolkata Knight Riders, The Leading Hotels of the World, Man Mandir Sarees Chennai, Singapore Airlines, Vistara Airlines and many more on the list. The brand indulges in each client’s order that is custom make according to the needs and budget specified for each occasion. My goal has always been to deliver the best to my client and I definitely derive great satisfaction in seeing my customer happy!
- How was the idea of ‘Wrap, Love, Repeat’ born?
I am a fashion designer by profession and I have always been extremely passionate about everything related to art and craft. Whenever a creative project was given to me, it served as a treat to my heart! I have personally packed my whole wedding trousseau and all the wedding gifts to be given. I must say that my husband and his family were delighted to see my skills. Since then, my husband had encouraged me to take up packaging professionally but I couldn’t manage both as I was juggling my career in fashion designing too. However, with a lot of push and encouragement, I made a few samples of gift packaging and randomly put it up on social media only to get a call from Mr. Ayushman Khurana and then, the rest is history! ‘Wrap Love Repeat’ will always be my first baby and is so close to my heart.
- What is the concept of Wrap, Love, Repeat?
It is simple. I Wrap, You Love and We Repeat it for you.
- Who is the target audience of Wrap, Love, Repeat?
I believe that gifting is for all age groups and all occasions. Thus, the brand caters to every single person that wants to gift and package something lovely for their near and dear ones.
- Gift packaging has become a huge industry these days. And with several established brands in the market – how successful do you think is the idea of starting up a new business in the same industry on a local level?
I personally believe that if you love what you do and enjoy every bit of it, you will surely be successful. Competition is going to be a part and parcel of every business but if you are passionate about your work, the result will always be positive and will in turn make the competition fun.
- Take us through your hamper styles, price ranges, specialties and customization offer?
The brand indulges in customization of all the hampers and packaging according to the client’s needs and budget. There is a wide range of gifting and packaging styles to choose from. Ranging from different platter options to boxes and from trays to different kinds of wraps, we cater to every single style that you could find in the market. We do make use of various materials like nets, organza, simple gift papers, cardboards, acrylic, mirrors, pine-wood, mango-wood, MDF and so on.
- A start-up business can be majorly successful or dauntingly unsuccessful. How did you decide to take the plunge and chose to start your own business?
I was extremely passionate about packaging and that’s what led me to start Wrap, Lov, Repeat. I can comfortably say that I am living my dream and being appreciated is by far one of the biggest gift one can receive. Little did I know or think that my passion would turn into a business. I must say a special thank you to my husband, family and friends who pushed me to follow my dream and most importantly my staff who plays a major role in helping me grow and being by my side throughout.per
- What is the plan ahead for Wrap, Love, Repeat in terms of growth, investment, new products, etc?
Every day is a new day & a new challenge! I draw inspiration from everything around me and pour my creativity into my work. I love to experiment with new mediums, fabrics and textures and thus I aim at creating a few new samples every single day. That is what keeps me on the edge and I love it.
- Would you like to share some advice to budding start-ups or to someone that has a business idea and is contemplating it?
I would say, just take the plunge and do everything with utmost love & passion. That way, you will surely be successful in any and every field that you consider. Always plan and chalk out your goals and aim to achieve the best, work towards it and the results will surely follow.